The Broad Foundations
Public Relations that communicates, persuades and influences to build brands and industry leaders.
communications consulting, brand building, positioning, issues management, product launch services, red carpet events, media campaigns, media analytics, crisis reputation management, crisis plans, crisis support, litigation support consulting, public affairs, financial communications, corporate strategy, creative engagement, financial dynamics, corporate consulting, marketing, social media, social media influencers, bloggers
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The Broad Foundations

Category
Brands, Entertainment
Tags
Influencers
About This Project

Philanthropists Eli and Edythe Broad tapped Casey & Sayre to spearhead a news conference and VIP event to unveil the architecture for The Broad, their new contemporary art museum in downtown Los Angeles, and to celebrate the city’s ongoing evolution as a cultural capital. The unique design by world-renowned architects Diller Scofidio + Renfro was warmly received by the 200 community, civic and government leaders who gathered at Walt Disney Concert Hall to welcome the new museum that will be donated to the city. More than 15 cameras overflowed the media platform and dozens of print and online reporters, critics and bloggers scrambled for one-on-one interviews after the ceremony. The results were worldwide media coverage for The Broad and significant civic pride in this latest milestone in Los Angeles’ cultural life.