The Art of Work
Public Relations that communicates, persuades and influences to build brands and industry leaders.
communications consulting, brand building, positioning, issues management, product launch services, red carpet events, media campaigns, media analytics, crisis reputation management, crisis plans, crisis support, litigation support consulting, public affairs, financial communications, corporate strategy, creative engagement, financial dynamics, corporate consulting, marketing, social media, social media influencers, bloggers
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The Art of Work

Category
Brands, Entertainment
Tags
Issues Management
About This Project

Casey & Sayre worked with Apple One and its dynamic CEO Janice Howroyd to position her and the firm as a go-to source for jobs news during the recession. Through our efforts, Ms. Howroyd was featured in a profile in The New York Times, gave expert commentary as a guest on CNBC, Fox and Voice of America, was quoted in articles in newspapers and publications around the United States, and blogged for the Huffington Post. Understanding the relevance of sound data to media, we worked with Apple One to revise and expand existing customer surveys to produce jobs forecast data that could be compiled and distributed to media. We also promoted Ms. Howroyd’s book, “The Art of Work.”