soFit
Public Relations that communicates, persuades and influences to build brands and industry leaders.
communications consulting, brand building, positioning, issues management, product launch services, red carpet events, media campaigns, media analytics, crisis reputation management, crisis plans, crisis support, litigation support consulting, public affairs, financial communications, corporate strategy, creative engagement, financial dynamics, corporate consulting, marketing, social media, social media influencers, bloggers
15123
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soFit

Category
Events, Technology
Tags
Device & App Launch, Product
About This Project

SoFit Mobile approached Casey & Sayre to launch its free social gaming mobile application at the 2012 London Olympic Games as the technology partner to the Walk A Mile campaign sponsored by the U.S. State Department. Casey & Sayre immediately swung into action and succeeded in generating global coverage for the SoFit app and its mission to revolutionize the future of fitness by giving people the motivation to stay active through social connections, rewards and charitable donations. Social media was an integral part of the launch to reach influencers and users. A second prong of the launch was to reach charities to partner with SoFit to raise funds for the 12 million miles walked annually in events sponsored in the U.S.