Highridge Partners
Public Relations that communicates, persuades and influences to build brands and industry leaders.
communications consulting, brand building, positioning, issues management, product launch services, red carpet events, media campaigns, media analytics, crisis reputation management, crisis plans, crisis support, litigation support consulting, public affairs, financial communications, corporate strategy, creative engagement, financial dynamics, corporate consulting, marketing, social media, social media influencers, bloggers
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Highridge Partners

Category
Brands, Real Estate
Tags
Thought Leadership
About This Project

Establishing a brand for Highridge Partners and its founder John Long as a long-term strategist and thinker in the real estate industry was rooted in thought leadership. We positioned Mr. Long as a brilliant mind and strategist in an industry dominated by seat-of-the-pants decisions. Building this reputation was achieved through speaking, media interviews and publication of an annual manifesto of his views. Reputation was reinforced by the stunning 20-year growth record rolled up by Highridge, a story that we told nationally from The Wall Street Journal and Forbes to key trade reporters and writers. Knowledge = Strength was the theme created by Casey & Sayre to wrap around this thought leadership program.