City of Los Angeles
Public Relations that communicates, persuades and influences to build brands and industry leaders.
communications consulting, brand building, positioning, issues management, product launch services, red carpet events, media campaigns, media analytics, crisis reputation management, crisis plans, crisis support, litigation support consulting, public affairs, financial communications, corporate strategy, creative engagement, financial dynamics, corporate consulting, marketing, social media, social media influencers, bloggers
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About This Project
Because it is public, we feel comfortable talking about a reputation management program for the City of Los Angeles. Following a series of natural disasters and a recession, the media labeled Los Angeles “Paradise Lost.” The City of Los Angeles needed to rebuild its image and retained Casey & Sayre for the job. Our first step was initiating a “fight back” campaign in response to the inaccurate coverage. The second thrust was a fact-based campaign to national and international media highlighting LA’s leadership in innovation, entrepreneurship, design, and pop culture that resulted in extensive positive media coverage and a new perception of Los Angeles both nationally and internationally.
Related
Category
Government, Reputation Management
Tags
Reputation Management
