Avery Dennison
Public Relations that communicates, persuades and influences to build brands and industry leaders.
communications consulting, brand building, positioning, issues management, product launch services, red carpet events, media campaigns, media analytics, crisis reputation management, crisis plans, crisis support, litigation support consulting, public affairs, financial communications, corporate strategy, creative engagement, financial dynamics, corporate consulting, marketing, social media, social media influencers, bloggers
15120
portfolio_page-template-default,single,single-portfolio_page,postid-15120,bridge-core-1.0.4,ajax_fade,page_not_loaded,,qode-content-sidebar-responsive,qode-theme-ver-21.6,qode-theme-bridge,wpb-js-composer js-comp-ver-7.9,vc_responsive

Avery Dennison

Category
Brands
Tags
Marketing Communications
About This Project

Avery Dennison turned to Casey & Sayre to assist with branding its new radio frequency identification (RFID) tags and expand the company image from an industrial adhesive supplier to the pioneer of a new technology. Since RFID was a fledgling technology, we created an informational print and online RFID Outlook that was sent to targeted media and industry analysts as well as customers and prospects. We organized and staffed an international media and analyst tour for Avery’s top RFID executive and initiated coverage in national and regional business press and trade media. We secured features in major publications such as Financial Times and placed Avery Dennison as an expert source in numerous RFID stories including in The New York Times. We also secured key industry analyst reports by IDC, Gartner Group and Aberdeen.